No other artist of our time dominates pop and politics like Kendrick Lamar: he is the young king of rap, the relentless voice of alternative thinkers, the poor & the other, the biggest, most influential MC of the new millennium. After recently dropping his new sensational single "HUMBLE.", he is now releasing his new album. After his brilliant double success at the 2014 Grammys, Kendrick Lamar continued his triumphal march in 2015 with the hit album "To Pimp A Butterfly", which was hailed as "a masterpiece of complexity, politically, musically and conceptually" (Die Welt) and stormed to the top of the charts around the globe (including #1 D, #1 USA). At the beginning of 2016, he won five Grammys for the album. In March of last year, he then surprisingly presented a new work, "untitled unmastered", to shorten the wait for the upcoming LP: these "unfinished, untitled raw versions" also went straight to the top of the Billboard 200. With a new album, he is consolidating his position on the throne on which he has been sitting for years: before the "King of Compton" (Der Spiegel) celebrates his thirtieth birthday in the summer, he is now ringing in the fourth chapter of his exceptional career.